From ride locations to event updates, stay tuned and up to date on the New York bike scene with the official blog of Bike New York.

Bike New Yorker #11: Deva Pardue

Noticed anything different about us lately? A new font here, a new color there…  perhaps even a new logo? Well, you ain’t seen nuthin’ yet ! In a couple months, you’ll be seeing some even bigger changes, primarily in the form of a brand-spankin’-new website. For this month’s Bike New Yorker interview, we checked in with Deva Pardue of Emily Oberman's team at Pentagram, the revered design and branding firm responsible for spiffing up our image, to talk about choosing colors, the challenges of building complicated websites, and, of course, whether or not she plans to ride next year’s Tour.