The business & advocacy of BIKING

TUESday, JUNE 15 @ 6:30PM EST

MEET THE PANELISTS

BOB BURNS
Global Advocacy Director, Trek Bicycle

Bob is a 23-year bicycle industry veteran who founded Trek’s legal department in 1995 and served as Trek’s VP& General Counsel until Fall of 2018. Bob currently serves as Trek’s Director of Advocacy and as Board Chair for the Wisconsin Bike Federation. Bob is a past recipient of the Bicycle Retailers’ Brainy Award for outstanding bicycle industry service and has served on many industry organizations in different capacities over the years such as Dream Bikes, People for Bikes, NICA , and CIE. Bob is active on the national, international and local levels on issues such as model legislation for ebikes, and trade and tariff issues. In addition to serving as Trek’s General Counsel, Bob helped found BCycle and served as BCycle’s President for ten years. BCycle has grown to become the USA’s largest provider of public bike share systems and has launched over 52 cities and provided over 20,000,000 rides.

Learn more: www.trekbikes.com

Connect: Facebook | Twitter | Instagram

JENN DICE
President + CEO, PeopleForBikes

Jenn Dice has been a leader for bikes, the outdoor industry, women’s initiatives and public lands and conservation efforts for nearly two decades. Growing up cycling in South Dakota and falling in love with mountain biking upon moving to Colorado, Jenn’s love of bicycling is the rocket fuel that powers her work in making biking better for everyone. An avid endurance mountain biker, Jenn has completed the Leadville Trail 100 14 times and was the first woman to hike up and mountain bike down Mount Kilimanjaro. 

Previous to her time at PeopleForBikes, Jenn worked at the International Mountain Bicycling Association for more than a decade where she created the organization’s government affairs program. During that time she was included on Outside Magazine’s “Power List” of the top 25 people that influence the world outside and was inducted into the Mountain Bike Hall of Fame. 

Jenn joined PeopleForBikes in 2013 and created the PeopleForBikes Business Network — a federal, state and local policy program to increase funding and access for bikes nationwide. She led our executive fly-ins to Washington, D.C., designed the Congressional Bike Fest and created our industry DRAFT meetups, a series of events giving bike entrepreneurs and enthusiasts a place to gather and talk about the power of bikes and the bike business.

In 2015, Dice partnered with the Bicycle Product Suppliers Association (BPSA) to proactively advocate for bike business policy in all 50 states. More recently, Jenn spearheaded the merger of the BPSA and PeopleForBikes to bring leaders and the industry together to grow bicycling and the bike business. 

Having assumed her new role as president and CEO of PeopleForBikes in July of 2020, Jenn is ready to lead the bike industry. Working to position bikes both federally and locally as an essential and prominent part of COVID recovery and addressing racial injustice and creating a positive change both within the bike industry and at large, Jenn is energized by the work ahead.

Learn more: www.peopleforbikes.org

Connect: Facebook | Twitter | Instagram

DAVE EDWARDS
President, Primal Wear

Dave is originally from Oceanside in Southern California but has lived in Denver most of his life. He was in management in the data storage and management sector for 12 years prior to co-founding Primal in 1992. Dave has a strong background in sales, systems and software, database management and accounting, all contributing to the success of Primal over the years. He has also founded other Primal offices in the Netherlands, Italy and the U.K. Travel, biking as much as possible and attending cycling events like Bike New York’s TD Five Boro Bike Tour is what he most looks forward to each year. He considers his most notable achievement to be having his daughters currently lead the executive team at Primal as CFO and COO.

Learn more: www.primalwear.org

Connect: Facebook | Twitter | Instagram