Position: Director of Communications

 

Position: Director of Communications

Reports to: Chief Operating Officer

Salary: $115,000 – $125,000

Classification: Full-time Exempt

 

This is primary a remote position.  However, candidates must live within the New York City Metro Area.  Weekend work will be required for actual event weekends.

 

Organization Overview: Bike New York is a 501(c) (3) nonprofit whose mission is to transform the lives of New Yorkers and their communities through bicycling. We accomplish this through free educational programming; dynamic public events; expansive outreach; advocating for safer, more equitable streets; and consistent collaboration with community and government organizations. Best known for producing the world’s largest charitable bike ride, the TD Five Boro Bike Tour, a ride for 32,000 cyclists through all five boroughs of New York City on 40 miles of car-free streets, Bike New York also organizes regional rides, small community rides, and community events. One of the organization’s newest programs, Bike Path, trains formerly incarcerated New Yorkers to become certified bike mechanics who then secure employment at Motivate maintaining Citi Bikes. Bike New York also runs the Recycle-A-Bicycle program, which encourages New Yorkers to donate their old bikes, which are then refurbished and sold at the Recycle-A-Bicycle community bike shop in Brooklyn or given away to vulnerable populations who can’t afford bikes.

 

Job Description: Bike New York seeks a full-time Director of Communications to manage and develop the organization’s branding, positioning, marketing, and digital content initiatives. Candidates with demonstrable experience in campaign management (ideation and presentation through delivery and reporting) — particularly those with an event marketing focus — are strongly encouraged to apply. Reporting to the Chief Operating Officer, this highly collaborative role involves working closely across all internal departments and managing relationships with outside vendors, contractors, and the media. The role requires an organized, detail-oriented, resourceful, and flexible individual who excels while navigating fast-paced environments and approaches challenges with ingenuity and enthusiasm. A successful Director will have extensive experience in digital project management and a self-motivated desire to stay ahead of the curve in content development trends for social media and the web; proposing, implementing, testing, analyzing, and adapting new initiatives are among the Director’s core responsibilities. The ideal applicant will be a goal-oriented strategist, versatile storyteller, punctilious editor, adaptive team player, and hardworking self-starter with a keen eye for design, a portfolio of innovative projects under their belt, and a good pulse on the New York City bicycling community.

 

Occasional evening and weekend work is required in this role.

 

Duties will include, but not be limited to: 

• Overseeing all operations and staff of the department, from day-to-day leadership to campaign stewardship
• Developing and executing digital communications and marketing specific to our website, newsletter, and social media platforms; analyzing performance and adjusting strategies for each as needed
• Sourcing, creating, and/or curating content for digital and print media assets, including event-specific collateral
• Conceptualizing and supervising the design and production of outreach collateral (both print and digital), giveaways, and merchandise
• With Advocacy Department, initiating and supporting public relations efforts (i.e., generating pitches, creating and distributing press releases, cultivating media relationships, prepping staff for media appearances, providing on-site event media support, responding to media inquiries and photo requests, etc.)
• Collaborating with all departments to produce regular digital and print marketing and communications materials, including flyers, promotional items, and paid social media campaigns
• Working with vendors to develop online and on-site event merchandise plans
• Overseeing comprehensive reporting for all aspects of the department, including media metric reporting, sponsorship reports, and board reports
• Hiring and supervising photographers/videographers for events and programs as needed, and fulfilling external and internal photo requests promptly
• Continuously evaluating, fine-tuning, and evolving Bike New York’s marketing and communications efforts

 

Requirements:

• Bachelor’s degree or equivalent professional experience
• Minimum 7 years of experience in Communications, Digital Marketing/Advertising, Brand Management, PR, Design, Editorial, or related field; professional history with creative agencies, digital advertising firms, event production companies, and/or sporting organizations preferred
• Demonstrated leadership experience, including management of teams
• Email marketing production experience (expert-level Mailchimp proficiency, including list segmentation and campaign automation; HubSpot experience a plus)
• Proficient in leading digital marketing initiatives for Facebook Ads, Google AdWords, and cross-platform audience retargeting
• Knowledge of design for print and web, including production processes
• Proven proficiency in CMS (WordPress experience a plus)
• Familiarity with web standards and best practices, including SEO
• Exemplary written and verbal communication skills
• Able to prioritize and execute without sacrificing quality

 

Additional Preferred Qualifications:

• Extensive experience with graphic design programs; familiarity with Adobe Cloud, including Illustrator, InDesign, and Photoshop, strongly preferred
• Familiarity with common digital project management tools such as G-Suite apps (Drive, Docs, Sheets), Dropbox, Sprout Social
• Experience with virtual event development and communications
• Proficiency with Google Analytics and awareness of reporting best practices
• Demonstrable dedication to cycling and New York City

 

To Apply: Please send your resume, brief (single-page) cover letter detailing work experience as relevant to the outlined qualifications, and contact information for two professional references to jobs@bike.nyc; portfolios and case studies are optional but welcome for inclusion. Include “Director of Communications” in the subject line.

 

Bike New York is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.