fbpx

Position: Communications & MARKETING SPECIALIST

 

Reports to: Communications & Marketing Director

 

Classification: Full-time exempt

 

Salary: $55,000-$75,000 annually

 

Organization Overview: Bike New York is a 501(c)(3) nonprofit whose mission is to transform lives and communities through bicycling. We accomplish this through free educational programming, dynamic public events, expansive outreach, and consistent collaboration with community and government organizations. Best known for producing North America’s largest bike ride—the TD Five Boro Bike Tour, fundraising ride for 32,000 cyclists through all five boroughs of New York City on 40 miles of car-free streets—Bike New York also organizes regional rides and small community rides.  Proceeds from these events fund our free bike education classes for kids and adults throughout New York City. In 2020, despite the pandemic, we taught bike skills to more than 30,000 kids and adults, both virtually and in person.

 

Job Description: The Communications and Marketing Specialist is a crucial role within Bike New York’s Communications and Marketing team. The specialist is responsible for executing on external, primarily digital, communications strategies and campaigns. Their duties include the management of Bike New York’s social media channels, website, newsletters, and email marketing as well as the development of content for those platforms. Additionally, the specialist handles select graphic design projects as needed and maintains brand standards across digital and print media. This is an exciting opportunity for a bike enthusiast and true content creator interested in being in the middle of the action within New York City’s bike community, whether it’s at the TD Five Boro Bike Tour or other Bike New York events, at our Bike Education classes, at our Recycle-A-Bicycle Shop, or participating in a local rally.

 

This is primarily a remote position.  However, candidates must live within the New York City Metro Area. Weekend work may be required for events and classes. Duties will include, but will not be limited to:

 

  • Create, edit, and share compelling content on social media at least daily (e.g., original copy, photos, videos) to build brand awareness with over 100,000 followers and engage new audiences
  • Collaborate with other teams, such as Events, Education, Recycle-A-Bicycle, and others to ensure that news and happenings at Bike New York are communicated to the public
  • Communicate with followers and respond to any questions in a timely manner and oversee Bike New York’s online community to ensure appropriate and respectful engagement
  • Stay up to date with current technologies and trends in digital marketing and design and incorporate them into Bike New York’s communications and marketing strategies
  • Maintain Bike New York’s brand guidelines in all communications and designs and work with other departments and external partners to ensure they are adhering to Bike New York’s branding
  • Execute on select digital and print graphic design projects as needed, including but not limited to event signage, maps, and graphics
  • Manage the creation and distribution of Bike New York’s monthly newsletter and email campaigns for the TD Five Boro Bike Tour, Twin Lights Ride, Discover Hudson Valley, and other events
  • Work closely with the Communications and Marketing Director to develop digital strategies and campaigns for Bike New York
  • Support the Communications and Marketing Director in managing partner and sponsor relationships, including but not limited to sharing partner and sponsor social media content, including partners in email communications, and gathering performance metric information
  • Monitor website and digital campaign performance and make recommendations for improvement

 

Requirements:

 

  • Bachelor’s degree in communications, marketing, public relations, journalism or a related field
  • Approximately three to five years of experience with increasing responsibility in digital marketing or content development
  • Experience independently managing an organization’s social media presence, preferably for a nonprofit
  • Experience with WordPress or another open source content management system
  • Intermediate to advanced graphic design expertise, with knowledge of Adobe Creative Suite tools and programs
  • Advanced knowledge of Mailchimp and experience maintaining and managing large email audience lists
  • Exceptional written and verbal communication skills
  • Ability to prioritize projects with multiple, competing deadlines

 

Preferred Qualifications:

 

  • Participation in or familiarity with the New York City cycling community
  • Proficiency in a second language
  • Experience managing and growing either online or IRL communities centered on events, sports, or fitness
  • Event marketing expertise
  • Experience with apparel or merchandise design
  • Videography and photography skills and comfort with video editing

 

Please send resumes and letters of interest to:  jobs@bike.nyc. Include “Communications & Marketing Specialist” in the subject line.